If you want to attract customers to your business, a printed awning is the way to go. With so many businesses competing for attention, the best way to ensure that your store stands out from the masses is to consult with a company like U.S. Canvas and Awning that knows how to make your awning earn money for you.
Awnings have been welcoming customers into small businesses for over 100 years. The first awnings in American history that were used in this manner were during the Civil War. However, these awnings were nothing compared to what the digital age can do for awnings today. Digital processes can create bold graphics and dazzling designs that make your store’s awnings go from boring to spectacular. Thanks to this digital technology, the awning business has exploded.
Dazzling designs are not the only reason that business owners are exhibiting a renewed interest in awnings. In fact, there are many business owners that don’t try to impress anyone with their awnings. They are content with having their name clearly printed on the canvas and that makes them happy. What is driving interest in these canvas attachments is the rising cost of utilities.
Energy costs for businesses are a major concern. Keeping stores adequately heated and cooled for both employees and customers is something that business owners struggle with because they don’t want their energy bills to skyrocket, but they don’t want to make anyone uncomfortable. This is when awnings can be a great investment.
Awnings that are strategically designed can reduce the amount of sunlight that enters a building. This can keep the interior of businesses cooled, while adding a cool architectural feature on the outside of the building. Attracting business, while reducing costs are two of the greatest perks that come with purchasing printed awnings.
Digital Printing Concerns
Although digital printing can help you make your storefront stand out, there are some drawbacks to this type of technology. The greatest drawback is the longevity of the design. Awnings are exposed to the weather elements 24/7. Rain, snow, wind, and sunlight can damage an awning over time. Awnings that are printed using digital printing techniques may not stand up to the weather elements as well as older techniques like screen printing.
Screen printing is a technology that has proven longevity. Customers that opt for screen printing, instead of digital printing, can expect their design to last for at least a decade. Digital printing customers may be able to get three or four years out of their awning before it begins to show signs of wear and tear. The reason for such a drastic difference can be found in the ink technology. The ink used during the screen printing process is simply superior to the ink used in digital printing.
Another drawback is that some fabrics are not suitable for digital printing. Fabrics are constructed with top coats. In order for the ink from the digital printing process to adhere to the fabric, the top coat must be able to absorb the ink; otherwise, the resolution will be inadequate or blurry.
To find out how to use digital printing to create a stunning, eye-catching awning, it is best to contact a company like U.S. Canvas and Awning to discuss your design.